The market had many companies claiming to be VFX specialists, but they were either pure media companies or pure marketing firms.
There was no real category for a firm that combined technology, marketing, and 3D modeling, so the need was to stand out from competitors by creating a new category.
A new position was created for Themec in a category that combines marketing and technology “ARketing Agency”. The approach is to deliver marketing with a new feel, one that uses technology and art to produce something more than a regular campaign.
The Themec logo is an eye : The top half is made of vertical lines, which stand for the digital world and technology, the bottom half is a solid shape, representing the natural world that technology can enhance, the center of the eye is an orb that represents a client’s vision.
The mark shows how Themec fuses the digital and natural worlds to create something with vision and focus for its clients.
visual language
Healthy Vibes’ visual language combines the logo’s circles and rays, contrasting serif and sans-serif typography, and organic icons to express health, joy, movement, and balance. These elements form a flexible modular system, supported by natural colors and hand-drawn textures, creating a consistent yet creative identity across all brand applications.
