People have two main options: fast food places that offer convenience and a social setting but aren't healthy with a lot of guilt feeling, and healthy food apps that are subscription-based.
There's no single place where you can get a healthy meal in a dining environment that is also fun and social, so we want people to know that we bring these two worlds together.
Creating a new F&B category: “Guiltless Food” by positioning the brand as showing that people can enjoy all the benefits of dining out without any guilt, so that healthy eating can be a happy and fulfilling experience.
The Healthy Vibes logo shows the brand’s commitment to providing delicious and satisfying meals that are also healthy, it uses a dynamic starburst with a spoon at its center, representing a fresh, uplifting source of nourishment.
visual language
Healthy Vibes’ visual language combines the logo’s circles and rays, contrasting serif and sans-serif typography, and organic icons to express health, joy, movement, and balance. These elements form a flexible modular system, supported by natural colors and hand-drawn textures, creating a consistent yet creative identity across all brand applications.
