CLIENT
KimCam Academy
PROJECT TYPE
Education
OVERVIEW
KimCam began when a college student filmed lectures on his phone and shared them on YouTube to help classmates access course materials. Within four years, its engineering content reached students across ten Arab countries and generated more than 720,000 viewing hours, turning a simple act of sharing into a growing educational platform.
CHALLENGE
Students valued KimCam's lectures but wanted the structure and interaction of traditional courses. The growth of online learning during the 2020 pandemic also brought a wider audience, from high school students to technical course providers. An identity focused on engineering alone could no longer represent the full offer.
APPROACH
We positioned KimCam around a Lifelong Learning Experience, supporting the whole student journey from high school to college and beyond. The tagline "Tomorrow Mate" presents the academy as a friendly learning partner that stays with students as they build new skills and reach their goals.
RESULT
A playful, approachable identity built around a bookmark that incorporates the letters K and M, connecting the logo to knowledge and progress. A bold slash adds distinction and energy, while the friendly voice makes the brand feel like a companion throughout the learning journey.
