CLIENT
Hoza
PROJECT TYPE
Retail
OVERVIEW
Hoza brings together a family's experience and reputation in the meat industry with a background in creative writing. The business combines established product knowledge with a new way of presenting its story and connecting with customers.
CHALLENGE
Meat brands often follow either a sterile, industrial style or a harsh visual language associated with blood and slaughterhouses. Hoza needed an identity that could communicate its expertise and heritage in a more personal, welcoming way.
APPROACH
We built on the reputation already attached to the Hoza name. The new direction connects the family's knowledge of meat with cultural heritage, a modern feel, and a stronger focus on people, creating a distinct environment around the existing name.
RESULT
A personal, culturally rooted identity that preserves the reputation of the Hoza name. Expressive Arabic lettering, striped graphics, and black-and-white imagery carry the story across packaging, stationery, and retail items, giving the business a recognizable way to connect with customers.
