CLIENT
Healthy Vibes
PROJECT TYPE
Food & Beverages
OVERVIEW
Healthy Vibes grew from the relationship between a coach and his entrepreneur client. Their friendship became a partnership, combining their expertise and their belief that proper nutrition supports fitness. Together, they created a food brand focused on meals that are healthy, delicious, and satisfying.
CHALLENGE
Customers often choose between convenient, social fast food that leaves them feeling guilty and subscription-based healthy food apps. Healthy Vibes needed to show that healthy meals could also come with the fun and connection of dining out.
APPROACH
We defined a new food category: Guiltless Food. The positioning brings the benefits of healthy eating together with an enjoyable dining experience, showing that customers can eat well, feel satisfied, and enjoy a social setting without guilt.
RESULT
An uplifting identity led by a dynamic starburst with a spoon at its center. Circles and rays, contrasting serif and sans-serif type, organic icons, natural colors, and hand-drawn textures form a flexible visual system. Together, they express nourishment, joy, movement, and balance across the brand's applications.
